Tag Archives: Guide

woman looking at SEO audit on the screen

SEO audits: Do you need one and what a good audit should include

By Evan Kypreos

November 27, 2025

I have a complicated history with SEO audits. I've paid for several and found that most were just exports from a crawling tool…

Black Friday Publishing Tactics text on black background with shopping bag and tag

Black Friday SEO and Publishing Tactics That Actually Work From Someone Who’s Spent 10+ Years in the Trench

By Evan Kypreos

November 24, 2025

Every year publishers and writers gear with huge Black Friday SEO plans, complicated spreadsheets, and elaborate strategies. And every year the same truth…