SEO in Transition

SEO is changing fast. Between AI Overviews, Google Discover volatility, and a growing shift toward direct and social audiences, it’s easy to think SEO no longer matters.

But the truth is, the fundamentals are more important than ever. Understanding your audience, structuring content intelligently, and maintaining technical strength still underpin performance across search, Discover, and every channel where your audience engages.

I help publishers and content-driven businesses adapt to this new landscape with practical, data-informed SEO and Generative Engine Optimisation (GEO) that strengthens visibility and builds long-term resilience.

What Drives Sustainable Visibility

1. Technical Clarity

Strong site foundations make everything else possible. From crawl efficiency and Core Web Vitals to structured data and index management, I help you identify and fix what’s holding your site back.

2. Editorial Authority

Content quality still matters, but authority and clarity matter just as much. I help editorial teams understand entity-based search, search intent, E-E-A-T and the signals that drive sustained visibility across Google Search, AI Overviews and Discover.

3. Audience Alignment

Today’s best-performing sites don’t optimise for algorithms; they optimise for people. I help you analyse behaviour and intent to design journeys that convert across organic, Discover, GEO, and direct audiences.

4. AI & Discover Readiness

AI is changing how content is surfaced, but publishers who understand entities, freshness, and authority still win. I help you prepare for the next phase of search and discovery by aligning your content and data with Google’s evolving understanding of expertise and trust and current GEO best practices.

My Approach

SEO isn’t dead — it’s diversifying. Search is now just one part of a broader audience ecosystem that includes Discover, social, newsletters, and direct channels.

My work focuses on strengthening the foundations that power them all. Whether you’re recovering from a Google update, planning a site migration, or building an AI-informed content strategy, I’ll help you make confident, measurable improvements that last.

I don’t just deliver audits or training, I help embed sustainable practices so your performance continues to improve long after the project ends.

Results That Last

When a B2C publisher lost half its organic traffic after a Google core update, I built a recovery plan combining editorial SEO, entity optimisation, and internal linking improvements.
Within three months, traffic rebounded by 40% — and the team left with a repeatable workflow for future resilience.

"Evan helped us navigate multiple Google updates and rebuild our content strategy. His advice had a direct impact on traffic and engagement."
- James, Head of Content, Crash Media Group

Let’s Future-Proof Your Visibility

If you’re ready to move beyond quick fixes and build a sustainable strategy that serves your audience — wherever they discover you — let’s talk.

Tell us about your project

Let us help you get your business online and grow it with passion