Platia Digital | Sustainable SEO and Digital Growth

Evan Kypreos
SEO and Audience Development Expert

SEO, GEO & AI Strategic Consultant for Publishers and Content-Led Businesses

Every publisher and content business faces the same pressures: changing algorithms, limited resources, and the constant need to prove results.
I help you cut through the noise with a focused strategy based on business objectives, efficient tools, and clear execution.

SEO & Growth Strategy
Comprehensive audits, recovery plans, new audience channels and editorial SEO frameworks that align your content with evolving algorithms and entity-based search.

Data, AI & Automation
From content workflows to reporting dashboards, I help teams use AI and automation to work faster, stay consistent, and make data-informed decisions.

News & Discover
Guidance on Google Discover, News, and content structure to increase visibility and resilience during algorithm shifts.

Trusted by Leading Publishers and Content Creators

Over the past 25 years, I’ve helped some of the UK’s (and beyond) best-known media brands and content businesses strengthen their visibility, revenue, and editorial performance.

I've worked on consumer editorial, B2B and commercial websites. Focusing on high-intent audiences has become critical, and I can help guide you to get the right people to your platform.

I don’t just audit sites or train teams. I help embed lasting practices that keep performance improving and business goals front and centre for my clients.

Richard Marcroft

General Manager - DVV International

"Working with Evan has opened the door to both a new way of thinking and new approach to creating digital products and digital content. Evan brings to the table a vast array of skills and experience that has been hugely beneficial in supporting the business in assessing, determining and implementing key strategic business actions."

Anthony Booth

Performance Head, GIG Gulf

"Evan provides best-in-class technical, SERP specific, competitive and EEAT recommendations weekly and as a result has significantly grown traffic and rank across our key Branded and Generic queries."

Sally Fitzgerald

Deputy Managing Director - Anthem Publishing

“Hiring Evan as a consultant was absolutely transformative for the digital side of our business.”

Site health audit

Protect and grow your audience by ensuring your site is healthy and identifying necessary fixes through a technical and content audit. A prioritised list helps create a clear improvement strategy that enables you to achieve both long-term strategic goals and quick, tactical wins.

Learn and level up

Whether you have a team of hardened journalists or content creators just starting their digital writing journey, there's always an opportunity to learn and improve. Find out how to best write for the web and get an audience that converts and learn how to use AI to become more efficient in a safe and effective way.

Growth and analysis

Data analytics are key to understanding audience behaviour. I can help you track and analyse key data to create sustainable growth models, enabling your business to continue adding value. I can create dashboards so you can gain clear insights and act on them.

Decades of experience across digital

I have managed massive websites with over 80 million monthly users, as well as niche B2B publications with a few hundred high-value visitors, where targeting is vital. I provide professional SEO, AI, and Digital Strategy consulting services to help brands and their websites increase organic growth, compete, and win.

Target the right audience for your business

Prioritise your efforts to get long-term value

Rely on an award-winning digital expert

Learn more

Long-Term Audience

Discover & News

Analytics & Data

Website with money signs ROI SEO strategy

Strategy & ROI

Review & Product

Our review SEO expertise can help you rank for expert and user reviews and monetise them with affiliates.

SEO Training

SEO training across all specialisations from keyword research and internal linking to Google Discover.

Link Building & Content

Internal linking and inbound link strategies to improve Google's understanding of your site and content.

Audience Targeting

Identify the right audience using keyword intent and find out how to target them effectively.

AI Tools and Advice

AI can be as dangerous to your website and brand as beneficial. We train on AI use in have specialist tools to help.

E-E-A-T

Top-to-bottom Expertise, Authority and Trust website guidance to improve your E-E-A-T scores.

Latest news

woman looking at SEO audit on the screen

SEO audits: Do you need one and what a good audit should include

By Evan Kypreos

November 27, 2025

I have a complicated history with SEO audits. I've paid for several and found that most were just exports from…

Black Friday Publishing Tactics text on black background with shopping bag and tag

Black Friday SEO and Publishing Tactics That Actually Work From Someone Who’s Spent 10+ Years in the Trench

By Evan Kypreos

November 24, 2025

Every year publishers and writers gear with huge Black Friday SEO plans, complicated spreadsheets, and elaborate strategies. And every year…

Keyword Tracker Platia Digital user interface

Platia Digital launches keyword tracking service

By Evan Kypreos

November 10, 2025

I'm happy to announce that Platia Digital has launched a keyword-tracking service to complement SEO and Editorial consulting. Everyone knows…