A Background in Publishing and Performance

I began my career in marketing and events for magazines and their websites at IPC Media in 2000, where I learned how editorial, audience, and commercial goals intersect.

In 2007, I transitioned into managing development teams and creating complex web applications with closed member content, which helped shape my deep understanding of digital development and the importance of the platform. I later returned to IPC Media (which became Time Inc.) as Editor of Trusted Reviews, leading one of the UK’s most successful consumer technology sites through significant growth and platform changes.

These experiences shaped my consulting philosophy: to combine deep technical expertise with practical, editorially aware strategy. I focus on clarity, sustainability, and impact. That means no jargon, no vanity metrics, just actions that improve performance.

Areas of Expertise

My work covers the full spectrum of digital growth, from SEO strategy and content optimisation to AI integration, site migrations, and performance auditing. I’ve also led training programmes for editorial teams and developed affiliate and data strategies that strike a balance between commercial goals and audience trust.

Expertise Across Disciplines

I collaborate with other experts in data analysis, development, and automation, including specialists in BigQuery, dashboards and analytics, to help businesses turn complex data into actionable insight.

My background also includes managing development teams and leading Agile projects, with both Product Owner and ScrumMaster training. This means I understand technical issues and how to fix or work around them. 

Before focusing on consulting, I spent over a decade as a writer, journalist, and editor, leading high-performing editorial teams across some of the UK’s most successful publishing brands. That experience keeps my work grounded in storytelling, audience insight, and measurable outcomes.

How I Work

Every engagement begins with understanding your business priorities, not just your analytics. Whether I’m running a site audit, developing a content plan, or integrating AI into workflows, I aim to embed lasting improvements not to create dependency.

I only take on a limited number of clients at a time, ensuring I can stay close to the work and deliver the depth of attention complex sites need.

Beyond Work

I founded Platia to give me the freedom to work directly with organisations I believe in and to create a better balance between professional and family life. I now split my time between client consulting, developing automation tools, and building assets that make digital growth faster and more achievable.

Outside of work, I’m a husband and father of three, which honestly doesn't leave much time for hobbies or interests.