About Evan Kypreos & Platia
I’ve spent the past 25 years helping websites and teams perform better.
That has included consumer publishing, B2B media and commercial websites and apps, as well as work across SEO, content strategy, audience growth, analytics, AI, product thinking and digital leadership.
Clients usually bring me in when something is not working as well as it should. That might be a drop in visibility, weak content performance, an unclear growth strategy, a site that is underperforming, or a team that needs better structure, direction or support.
What makes my background a little different is that I’ve worked across editorial, development, product, marketing and leadership. I’ve run teams, managed large digital operations, worked closely with developers, trained editorial and marketing staff, and helped businesses make better decisions about where to focus their effort.
That means I do not look at rankings, traffic or reports in isolation. I look at the bigger picture: what is holding performance back, where opportunities are being missed, how teams are working, and what needs to change to improve results.
What I help with
My work tends to centre on a few areas.
Fixing underperformance and recovery
Helping businesses understand what is going wrong, what is being missed, and what to prioritise to improve visibility and momentum.
Content and website improvement
Strengthening the pages, content and site structures that shape how audiences find, trust and use a website.
Coaching teams and improving ways of working
Supporting editorial, marketing and digital teams with clearer frameworks, stronger habits and more effective workflows.
AI, data and practical decision-making
Using AI, reporting and automation in ways that save time, improve consistency and help teams make better decisions.
Why clients work with me
Some clients need a detailed audit and action plan. Others want senior advice across a broader set of digital challenges. Others need help coaching teams, improving workflows, handling recovery work or making better use of AI and reporting.
What they usually have in common is that they want practical advice, honest prioritisation and someone who can connect the technical, editorial and commercial sides of digital performance.
I’ve worked with major consumer brands with tens of millions of monthly users, but also with specialist B2B and commercial sites where every visitor matters more. That range has taught me how different business models work and where effort tends to be wasted.
Background
My career started in publishing, but it has never been limited to publishing.
Alongside editorial leadership roles, I’ve worked closely with and directly managed development teams, managed digital products and workflows, supported major site changes and migrations, and advised businesses on search, content, audience strategy and performance improvement.
I’ve also trained as an Agile Product Owner and ScrumMaster, which gave me a stronger grounding in delivery, prioritisation and team processes.
That mix of experience means I understand both the strategic side of digital growth and the operational reality of getting things done.
How I Work
I start by understanding the business, the audience and where the real constraints are.
Sometimes the right answer is a deep audit. Sometimes it is a recovery plan, a clearer strategy, team coaching, better reporting, or a more disciplined way of working.
I work with a limited number of clients so I can stay close to the detail and give thoughtful, senior input rather than generic advice.
If your website or team is underperforming, or you need a clearer view of where to focus, get in touch.
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