Paul Saunders
With a background of over 30 years in media, leading technical, data, audience and editorial teams, Paul’s primary skill is using data to inform content strategies that build high-value audiences.
He has experience with a range of big data platforms from analytics, CRMs and CDPs, to Google Search Console, Google Trends and a plethora of other SEO tools. Paul builds practical tools and workflows that improve decision-making and optimise strategy.
As an analyst and engineer, he has particular expertise in Google Analytics 4, Google Cloud Platform, and BigQuery.
While his main focus is using data and automation to improve audience development strategies dramatically, he has also worked on data projects such as attribution, single customer view, lead scoring, product development, forecasting, and modelling.
What clients say
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Working with Platia Digital has opened the door to both a new way of thinking and new approach to creating digital products and digital content. Platia brings to the table a vast array of skills and experience that has been hugely beneficial in supporting the business in assessing, determining and implementing key strategic business actions.
“Hiring Evan as a consultant was absolutely transformative for the digital side of our business.”
"Evan provides best-in-class technical, SERP specific, competitive and EEAT recommendations weekly and as a result has significantly grown traffic and rank across our key Branded and Generic queries."
