Crash Media
I have been working with Crash Media for three years across all its digital publications, including Crash.net, Car Throttle, Golf Magic and Visor Down. We initiated the process with comprehensive website audits, which revealed several opportunities for improvement, including remediation work to address issues caused by incorrect advice from an SEO agency. This process led to SEO training for the editorial teams and content remediation to improve pages that were holding back the sites. We created new content templates targeting high-value evergreen terms in the review space and achieved great success in headline writing on Google Discover.
We work closely with the development team to assist with major platform migrations, ensuring SEO value is not lost during the process.
When a Google algorithm update significantly impacted one of the sites, we collaborated with the editorial and development teams to ensure comprehensive coverage. This led to the site performing better than ever following the March 2024 Google update.
We now track several thousand important keywords across the sites and provide monthly guidance to editors. We have also created insightful reports that senior leadership, commercial, and editorial teams can use to understand their SEO performance and that of their competitors.
Over the past year, the sites have been impacted by algorithm updates, particularly on Google News and Google Discover. Each time the issue has been uncovered and resolved, the audience numbers have improved.
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