National World
I worked with National World to increase audience engagement on key pages and enhance evergreen page templates. This work began by understanding the entities and topics within National World's authority, followed by the development of keyword plans and content pyramids to target these terms.
The target was specifically to increase affiliate revenue and while I did not have access to revenue numbers traffic to the target pages grew by more than 250% with significant top ten rankings for affiliate terms particularly around pet affiliates.
What clients say
See all testimonials
"Working with Evan has opened the door to both a new way of thinking and new approach to creating digital products and digital content. Evan brings to the table a vast array of skills and experience that has been hugely beneficial in supporting the business in assessing, determining and implementing key strategic business actions."
“Hiring Evan as a consultant was absolutely transformative for the digital side of our business.”
"Evan provides best-in-class technical, SERP specific, competitive and EEAT recommendations weekly and as a result has significantly grown traffic and rank across our key Branded and Generic queries."
