Review Centre
I worked with Review Centre on developing the product following its acquisition. This included everything from brand positioning and competitor analysis to working on technical SEO fixes and new functionality, as well as content strategy.
Review Centre is a remarkably complex site that is over 20 years old and includes a considerable amount of old content and user reviews as well as significant technical debt. A lot of my work involved imrpoving the site's taxonomy and pages to ensure only quality remained. This was quite a task as there are more than 20 million pages on the site initially.
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What clients say
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Richard Marcroft
General Manager - DVV International
"Evan has opened the door to a new way of thinking about digital products and content, and has been hugely beneficial in helping the business assess and implement key strategic actions."
Sally Fitzgerald
Managing Director - Anthem Publishing
"Hiring Evan was transformative for the digital side of our business. He helped us establish better editorial and developmental processes to grow our audiences across four sites."
Anthony Booth
Performance Head - AXA/GIG Gulf
"Evan provides best-in-class technical, SERP-specific and competitive recommendations, and has significantly grown traffic and rankings across our key branded and generic queries."
