Autovia
Autovia, now owned by Carwow, was the UK's biggest motoring publisher with sites including Autoexpress, Evo, Carbuyer and Driving Electric.
I supported the collaboration of the print and digital editorial teams, turbo-charging the sites' E-E-A-T credentials, and analysing the effects of Google algorithm updates on them over the past few years.
As these are well-established evergreen sites, I focused on optimising Google News and Top Stories boxes and improving performance on Google Discover, achieving notable success within the first few months of working on the brands.
Following the acquisition by Carwow, I began to also support the commercial site, particularly with Google News and Google Discover analysis and training.
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Richard Marcroft
General Manager - DVV International
"Evan has opened the door to a new way of thinking about digital products and content, and has been hugely beneficial in helping the business assess and implement key strategic actions."
Sally Fitzgerald
Managing Director - Anthem Publishing
"Hiring Evan was transformative for the digital side of our business. He helped us establish better editorial and developmental processes to grow our audiences across four sites."
Anthony Booth
Performance Head - AXA/GIG Gulf
"Evan provides best-in-class technical, SERP-specific and competitive recommendations, and has significantly grown traffic and rankings across our key branded and generic queries."
