Autovia
Autovia, now owned by Carwow, was the UK's biggest motoring publisher with sites including Autoexpress, Evo, Carbuyer and Driving Electric.
I supported the collaboration of the print and digital editorial teams, turbo-charging the sites' E-E-A-T credentials, and analysing the effects of Google algorithm updates on them over the past few years.
As these are well-established evergreen sites, I focused on optimising Google News and Top Stories boxes and improving performance on Google Discover, achieving notable success within the first few months of working on the brands.
Following the acquisition by Carwow, I began to also support the commercial site, particularly with Google News and Google Discover analysis and training.
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"Working with Evan has opened the door to both a new way of thinking and new approach to creating digital products and digital content. Evan brings to the table a vast array of skills and experience that has been hugely beneficial in supporting the business in assessing, determining and implementing key strategic business actions."
“Hiring Evan as a consultant was absolutely transformative for the digital side of our business.”
"Evan provides best-in-class technical, SERP specific, competitive and EEAT recommendations weekly and as a result has significantly grown traffic and rank across our key Branded and Generic queries."
