National World
I worked with National World to increase audience engagement on key pages and enhance evergreen page templates. This work began by understanding the entities and topics within National World's authority, followed by the development of keyword plans and content pyramids to target these terms.
The target was specifically to increase affiliate revenue and while I did not have access to revenue numbers traffic to the target pages grew by more than 250% with significant top ten rankings for affiliate terms particularly around pet affiliates.
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What clients say
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Richard Marcroft
General Manager - DVV International
"Evan has opened the door to a new way of thinking about digital products and content, and has been hugely beneficial in helping the business assess and implement key strategic actions."
Sally Fitzgerald
Managing Director - Anthem Publishing
"Hiring Evan was transformative for the digital side of our business. He helped us establish better editorial and developmental processes to grow our audiences across four sites."
Anthony Booth
Performance Head - AXA/GIG Gulf
"Evan provides best-in-class technical, SERP-specific and competitive recommendations, and has significantly grown traffic and rankings across our key branded and generic queries."
